What is it ?

Central Tag is the retargeting Service (hereinafter “Retargeting Service”) of Havas Media France a French “Société Anonyme”, registered under number 403 201 767 at the Nanterre Trade Register and domiciled at 2 Bis Rue Godefroy – 92800 PUTEAUX, and acting as the “Controller”.

Controller representative is Raphaël DE ANDREIS.

Controller DPO contact: dpo@havas.com

Retargeting Service allows retargeting of tailored ads within the campaigns of our customers. The purpose of the retargeting ads is to customize the ads that appears on your screen, to match the best to your preference and your interests. Thus, we avoid you receiving ads which do not interest you or are not likely to meet your needs and your desires.

Retargeting ads: how does it work  ?

Cookies:  in a general way, a cookie is a small computer protocol stored on the hard disk of your computer. This protocol allows to back up several information and to use again these information while your next visit on this same website.
Some cookies are used to sign in or keep the information in your session, for instance the contents of your shopping bag or videos you have ever watched.

Thus we insert cookies on some web pages you visit, which allows us to collect:

  • The last web page you visited before entering on the site where we introduced cookie;
  • The products you are interested in (such as those you have placed in your shopping bag);
  • The information System (language, country, Operating System, Browser, etc.)
  • age, sex and city or zip code

  • These information are called hereinafter “collected data”.

    The collected data allow us to customize the ads that appear on your screen to match with your internet use, your preference and your interests. CentralTag informs you that collected data will be the subject of profiling via an algorithm which will define ads will be correspond better to your interest.
    Only CentralTag process the collected data, in no case any third party has an access or process the collected data.
    The collected data are stored under an encrypted format and are only readable by our tools, thereby ensuring complete safety of this information. Moreover, the data stored in the cookie can be used only within ninety (90) days.
    The collected information can, in some cases, be collected to realize samplings and statistics analysis. These data are stored in secure servers located in European Union and are erased within maximum thirteen (13) months.

    To unsubscribe :

    How to prevent the cookies installation  ?

    To opt-out the setting up of cookies :

  • Site centric cookie: click here https://tools.google.com/dlpage/gaoptout?hl=fr
  • Social cookie: click here www.youronlinechoices.com.
  • Ads cookie: click here www.youronlinechoices.com.
  • If you would like more information about retargeting, you can go to www.youronlinechoices.com . This website will also allow you to unsubscribe from retargeting services.

    To unsubscribe you, you can also define the parameters of your Internet Browser:

  • Google Chrome: Setting -> Advanced options -> Content settings -> Cookies / Cookies and other data -> Click on Remove all to clear cookies.
  • Firefox: Tools -> Options -> Privacy -> View cookies -> Clear all cookies
  • Opera: Tools -> Preferences Advanced tab -> Cookies section -> Click on “Manage cookies” > Delete cookies one by one
  • Internet explorer: Tools -> Internet options -> Delete cookies
  • Safari : Open Safari -> Click on Safari -> Click on Reset Safari -> tick Empty the cache -> tick Remove all cookies -> Click on Reset, bottom right
  • Caution! Your unsubscribe is stored on a cookie, the deletion of the whole cookies through your Internet Browser will involve the deletion of your unsubscribe using the tools we have at your disposal. You will have to unsubscribe of our service once again. Likewise, cookies are stored on your browser, thus if you use another Internet Browser or another computer you have to renew your unsubscribe.

    However, if you have already unsubscribed our services and if you want to benefit from our services again, Click here !

    Caution ! Your unsubscribe parameters are stored on a cookie, the deletion of all cookies through your Internet Browser will delete your subscription parameters. You will have to unsubscribe our service once again. Likewise if you use another Internet Browser or another computer you have to change the subscription parameters again.

    How do we ensure the security and privacy of anonymous data we collect?

    Security: we put in place an appropriate security level complying with the professional standards (firewall, data scrambling, etc.) to protect the collected information as much during the transmission as the receipt of the information. The data security cannot be 100 % ensure, we cannot warranty a complete security, however the information we collect is anonymous and encrypted.

    Privacy: the collected data are neither transmitted, or rent or sold or shared with a third party. Your information is not combined with other sources and is not shared with the websites which broadcast our advertisement.
    Nevertheless, in the case enacted by law, we could have to disclose the information at our disposal.

    The personal information which you transmitted thanks to this online contact form will be only used to answer to your questions or to your requests and will not be used for commercial purposes and will be erased after CentralTag answering to your question and at the latest one month after the last contact.

    The user’s contact information will be collected electronically, pursuant to the law of January 6, 1978 modified and the General Data Protection Regulation dated on April 26, 2016 applicable as from May 25, 2018, related to the protection of the person regarding the treatment of their personal data, the user have a right of access to, rectification or erasure of personal data or restriction of processing , or to object to processing, and the right to data portability.
    The User could exercise their rights by completing the form.

    CentralTag shall answer to the user request within one month. If CentralTag could not provide all information requested within one month, CentralTag will inform the users why CentralTag needs a time extension and the time CentralTag could provide all information to the users. It will be precised that (i) CentralTag could only process the request of the users they have still a CentralTag cookie on their browser, (ii) in order to answer to the request, CentralTag could ask to the users additional information in order to verify the user’s identity and its capacity to request additional information. Users have also the right to withdraw consent at any time and could opt out at any time in section “To Unsubscribe” above. Users could lodge a complaint with a supervisory authority (the CNIL, in France).


    The personal information which you transmitted, thanks to this online contact form will be only used to answer your questions or your requests and will not be used for commercial purposes.