What is it ?

Central Tag, property of Havas Media France, is a retargeting Service which allows the ads tailored retargeting within the campaigns of our customers. The purpose of the retargeting ads is to customize the ads that appears on your screen, to match the best to your needs and your profile. Thus, we avoid you receiving ads which do not interest you or are not likely to meet your needs and your desires.

Retargeting ads: how does it work  ?

Cookies:  a cookie is a small computer protocol stored on the hard disk of your compute. This protocol allows to back up several information and to use again these information while your next visit on this same website.
Some cookies are used to authenticate or keep the information in your session, for instance the contents of your shopping bag or videos you have ever watched.

Thus we insert cookies on some web pages you visit, which allows us to collect:

  • The last web page you visited before entering on the site where we introduced cookie;
  • The products you are interested in (such as those you have placed in your shopping bag);
  • The information System (language, country, Operating System, Browser, etc.)

  • Our cookies do not collect personal information.

    In no case, we know about and we collect your name, surname, address, e-mail address, phone number, as a rule, we know absolutely no information likely to identify you personally.
    We might collect the following information: age, sex and city or zip code,nevertheless this information remain anonymous and do not allow us to identify you.
    The collected data are stored under an encrypted format and are only readable by our tools, thereby ensuring complete safety of this information. Moreover, the data stored in the cookie can be used only within ninety (90) days.
    The collected anonymous information can, in some cases, be collected to realize samplings and statistics analysis. These data are stored in secure servers and are erased within maximum thirteen (13) months.

    To unsubscribe :

    How to prevent the cookies installation  ?

    To opt-out the setting up of cookies :

  • Site centric cookie
  • Social cookie
  • Ads cookie
  • To unsubscribe you, you can also define the parameters of your Internet Browser:

  • Google Chrome: Setting -> Advanced options -> Content settings -> Cookies / Cookies and other data -> Click on Remove all to clear cookies.
  • Firefox: Tools -> Options -> Privacy -> View cookies -> Clear all cookies
  • Opera: Tools -> Preferences  Advanced tab -> Cookies section -> Click on “Manage cookies” > Delete cookies one by one
  • Internet explorer: Tools -> Internet options -> Delete cookies
  • Safari : Open Safari -> Click on Safari -> Click on Reset Safari -> tick Empty the cache -> tick Remove all cookies -> Click on Reset, bottom right
  • Caution! Your unsubscribe is stored on a cookie, the deletion of the whole cookies through your Internet Browser will involve the deletion of your unsubscribe using the tools we have at your disposal. You will have to unsubscribe of our service once again. Likewise, cookies are stored on your browser, thus if you use another Internet Browser or another computer you have to renew your unsubscribe.

    If you would like more information on retargeting you can go on www.youronlinechoices.com. site, this website will also allow you to unsubscribe from services retargeting.

    To opt-out of the retargeting ads service, there is a simple procedure that allows you to deny this service. In order to opt-out, you may click on the following links :

    Click here to erase all the data collected by CentralTag on all its partners (visits, interests, etc.)
    Click here to unsubscribe to the CentralTag service and all the CentralTag personalized advertising. To opt-out you could also visit the website www.youronlinechoices.com.

    However, if you have already unsubscribed our services and if you want to benefit from our services again, Click here !

    Caution ! Your unsubscribe parameters are stored on a cookie, the deletion of all cookies through your Internet Browser will delete your subscription parameters. You will have to unsubscribe our service once again. Likewise if you use another Internet Browser or another computer you have to change the subscription parameters again.

    How do we ensure the security and privacy of anonymous data we collect?

    Security: we put in place an appropriate security level complying with the professional standards (firewall, data scrambling, etc.) to protect the collected information as much during the transmission as the receipt of the information. The data security cannot be 100 % ensure, we cannot warranty a complete security, however the information we collect is anonymous and encrypted.

    Privacy: the collected anonymous data are neither transmitted, or rent or sold or shared with a third party. Your information is not combined with other sources and is not shared with the websites which broadcast our advertisement.
    Nevertheless, in the case enacted by law, we could have to disclose the information at our disposal.

    If you have questions or if you want to signal us some issue, please contact us through the following Contact form:

    The personal information which you transmitted thanks to this online contact form will be only used to answer to your questions or to your requests and will not be used for commercial purposes.

    The user’s contact information will be collected electronically, pursuant to the law of January 6, 1978 modified by the law of August 6, 2004 related to the protection of the person regarding the treatment of their personal data, the user have a right of access, correction, opposition and a right of withdrawal of their information by sending their request to the following address:

    Havas Media France
    Central Tag
    2 Bis rue Godefroy
    92800 PUTEAUX


    The personal information which you transmitted, thanks to this online contact form will be only used to answer your questions or your requests and will not be used for commercial purposes.